Since the official introduction of the GDPR in 2018, more and more people view data protection and data security as important issues. On the one hand, employees want to be sure they work for a company that takes data protection and data security seriously and acts accordingly. On the other hand, customers, partners, investors, shareholders, and other stakeholders want to collaborate only with partners who meet the requirements of data protection and data security.
Viewed in this light, data protection presents an opportunity to distinguish oneself positively from competitors in a highly competitive market—or to keep up if competitors are well-positioned.
Those who invest wisely and systematically in data protection and data security from the outset can significantly reduce the numerous risks for their business and themselves, thus contributing decisively to the long-term success of their company.